mineral-based
fresh + gentle
no flouride
keep the jar
The Ritual.
Two Minutes. Every Day. On Purpose.
01
Prepare
Wet a soft-bristle brush. Apply a pea-sized amount. Dry application gives better coverage.
02
Brush
Two full minutes. Gentle circles from the gum line. Low-foam formula lets you feel what you're doing.
03
Finish
Spit — don't rinse. Mineral formula keeps working for up to 30 minutes after you put the brush down.