Ritual, Reimagined

By design. Not by accident.

Mineral
Ingredients

No synthetics. No fillers. Just minerals that have cleaned teeth for centuries.

Fluoride
Free

We left it out on purpose. Mineral-based cleaning — nothing your body doesn't recognise.

Gently
Cleans

Low-abrasion formula. Lifts stain. Leaves enamel exactly where it should be.

Planet
Minded

Refillable glass jar. Minimal packaging. A product you keep, not throw away.

the ritual stars here

The Original

the ritual stars here

Thoughtfully formulated with mineral ingredients, honest science, and no unnecessary additives.

Size 1.5 oz | 42 g
Flavor Spearmint
Supply ~3 Months
Sold Out

The Formula

Bentonite Clay Mineral clay that draws out impurities
Calcium Carbonate Polishes without stripping enamel
Sodium Bicarbonate Balances pH, gently whitens
Nano-Hydroxyapatite Restores enamel from the inside
Organic Cinnamon Naturally fights bacteria all day
Menthol Crystals Cools instantly and invigorates
Peppermint Essential Oil Natural freshness you can feel

The Ritual.

Two Minutes. Every Day. On Purpose.

01

Prepare

Wet a soft-bristle brush. Apply a pea-sized amount. Dry application gives better coverage.

02

Brush

Two full minutes. Gentle circles from the gum line. Low-foam formula lets you feel what you're doing.

03

Finish

Spit — don't rinse. Mineral formula keeps working for up to 30 minutes after you put the brush down.

FAQ's

Is TUUTH safe for daily use?
Absolutely. TUUTH is formulated for twice-daily use. Our pH-balanced formula is gentle on enamel and soft tissue — effective for the long haul.
Does it contain fluoride?
TUUTH is fluoride-free. We use nano-grade hydroxyapatite — the same mineral enamel is made of — to remineralise without synthetic additives.
How long until I see results?
Most people notice smoother, brighter teeth within 2–3 weeks. Deeper structural benefits build over 60–90 days of consistent use.
Is the packaging recyclable?
Every TUUTH jar is made from post-consumer recycled glass. Return and recycling instructions are on the bottom of each jar.
Works with an electric toothbrush?
Yes. TUUTH works with any brush. Soft bristles and gentle circular strokes get the best results.

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